EDU Marketing Minute

By Bart Caylor

September Friday Finds - New Ideas Under $500

#140・ Sep 30, 2022

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September Friday Finds - New Ideas Under $500

By Bart Caylor • Issue #140 • View online

Looking for smart marketing ideas on a shoestring budget?

This occasional newsletter highlights budget-friendly tools and ideas that could help you with your education marketing - even for those on the tightest budget!

Use these ideas fit within the best practices and are effective in moving the needle for both enrollment and advancement.

If you have an idea your team is using, please let me know and I’ll include it in an upcoming issue, and if you have feedback on today’s issue, please reply and let me know!

Thanks,

Bart

For Personalization

Acceptance Packs - $Varies

Have a presidential scholar or athletic recruit that you want to notice your acceptance? Or want to up your acceptance pack to a new level? Consider custom boxes and promotional products reflecting your school’s brand. Small quantities and digital printing can make this an affordable outreach effort for your enrollment teams or advancement teams.

Use Cases:

Athletic Recruits
Presidential Scholars/Honors Program
Major Donors
Community Leaders
Board of Trustee Gifts
New Hires

www.tactive.cc • Share

Content Development

Rytr - Best AI Writer, Content Generator & Writing Assistant - $ Free - 29/mo

Looking for new content ideas for your blog that answers the questions for your prospective students? Need native content ideas for social media? Look no further! Rytr is an AI writing assistant that helps you create high-quality content, in just a few seconds.

Use cases:

Blog Posts
Social Media Posts
Headline Ideas
Captions
Expanded Content for Web Pages

rytr.me • Share

Namelix - Business Name Generator - Powered by AI - FREE

Generate business names with artificial intelligence. This service gives you the start for your brainstorming.

Use Cases:

Preview Days Names
Capital Campaign Names
Internal Branded Programs (Tutoring, Service Programs, etc.)
Local Community Events

namelix.com • Share

Road Ideas

Creative Fabric Exhibit Backdrops | BannerBuzz - $200+

Get creative on your displays and stand out from the crowd! I love these fabric backdrops that really pop.

Use Cases:

College Fairs
School and Church Visits
Welcome Center Photo Backdrops
Selfie Stations for Visit Weekends
Video/Podcast Backdrops for Interviews

www.bannerbuzz.com • Share

Recommeded Reads

Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content - Ann Handley

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.

www.amazon.com • Share

How to Market a University: Building Value in a Competitive Environment By Terry Flannery.

How to Market a University: Building Value in a Competitive Environment (Higher Ed Leadership Essentials)

www.amazon.com • Share

Generation Alpha: McCrindle, Mark:

Get ready for the next wave of inquiries.

Generation Alpha is the most globally connected generation of children ever. Covering those born between 2010 and 2024, these kids are living through an era of rapid change and a barrage of information - good, bad, and fake.

www.amazon.com • Share

ebook: 25 Ideas for Great Admissions Content - Caylor Solutions

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

www.caylor-solutions.com • Share

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By Bart Caylor

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