EDU Marketing Minute

By Bart Caylor

October Friday Finds - New Ideas Under $500

#145・ Oct 28, 2022

3.17K

subscribers

156

issues

October Friday Finds - New Ideas Under $500

By Bart Caylor • Issue #145 • View online

Looking for smart marketing ideas on a shoestring budget?

This occasional newsletter highlights budget-friendly tools and ideas that could help you with your education marketing - even for those on the tightest budget!

Use these ideas fit within the best practices and are effective in moving the needle for both enrollment and advancement.

If you have an idea your team is using, please let me know and I’ll include it in an upcoming issue, and if you have feedback on today’s issue, please reply and let me know!

Thanks,

Bart

For Personalization

Unique Dimensional Mailers - Varies

Looking for a low-quantity run of dimensional, direct mail? I really like what I have found at Red Paper Plane. You can do everything from video mailers to pop-up boxes. A ton of options at various price points.

Use Cases:

Major donor thank you video cards
Presidential Scholars/Honors Program
Community Leaders
Acceptance packs
Presidential Scholars

www.redpaperplane.com • Share

Cameo - Personalized Videos Featuring Your Favorite Stars - $40 +

Get the Cameo app to view the latest content, DM your idols, share your Cameos + more. Just like that. Everyone from athletes to sitcom actors and Tiktok influencers.

Use Cases:

Major Donor Thank You
Athletic Recruitment
Acceptance Announcements
Homecoming Announcements
Deadline Announcements on Social Media

Bonus: Combine a cameo video with the video brochure above for a major donor thank you from their favorite celebrity.

www.cameo.com • Share

Content Development

Newspaper Club - Make and print your own newspapers - $79 +

Newspaper Club helps you make your own newspaper. Print one copy or thousands, from a range of sizes. We ship internationally and offer a fast, friendly service. Stats show that Generation Z is more likely to read newspapers in print than online.

Use Cases:

Athletic Programs
Homecoming Newspapers
Donor Reports
Campus Newspaper
Viewbooks/Travel Pieces
Community Impact Reports
Board of Trustee Updates

www.newspaperclub.com • Share

Canva - What Will You Design Today? - Nonprofit: Free Pro Version for Nonprofits

Canva makes it easy to create professional designs and to share or print them. I love using Canva for quick social media posts, and with the brand kit and templates, we have set up templates for departments and schools to follow the brand more effectively.

Use Cases:

Print quick designs for departmental needs
Quick video editing
Dynamic presentations
Social media creation and scheduling
So much more!

partner.canva.com • Share

With Community Generated Content, You Can Highlight Your Volunteers. Grantees. Donors. Staff. Beneficiaries. Changemakers. - Starting at $3000 per year.

MemoryFox makes collecting, organizing, and sharing Community Generated Content easy for nonprofit marketing. This is an excellent way to track and manage your social proof for enrollment and stories for all uses.

Use Cases:

Social proof testimonials of alumni
Social proof testimonials of parents
Social proof testimonials of students
Stories for development and alumni
Faculty profiles

www.memoryfox.io • Share

Recommeded Reads

Human-Centered Communication - Ethan Beute & Stephen Pacinelli

Human-Centered Communication: A Business Case Against Digital Pollution. From the evangelists at BombBomb.com

www.amazon.com • Share

Building a StoryBrand - Donald Miller

Building a StoryBrand: Clarify Your Message So Customers Will Listen. Excellent book on the idea of making the customer (student) the hero of the story. A very practical framework for higher ed marketing messaging.

www.amazon.com • Share

Good Services: How to Design Services that Work - Lou Downe

Good Services is another very practical book on utilizing design to think through and remove the friction that might in your student’s journey through the funnel. While not a higher education book, the lessons and framework are valuable for us to consider.

www.amazon.com • Share

Did you enjoy this issue?

By Bart Caylor

Weekly newsletter of Caylor Solutions

Tweet

Share

In order to unsubscribe, click here.

If you were forwarded this newsletter and you like it, you can subscribe here.

Caylor Solutions, 11650 Lantern Road, Suite 129, Fishers, IN 46038