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By Bart Caylor

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November [Wednesday] Finds - New Ideas Under $500

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November [Wednesday] Finds - New Ideas Under $500
By Bart Caylor • Issue #150 • View online
Looking for smart marketing ideas on a shoestring budget?
This week’s monthly newsletter comes a bit early based on the U.S. Thanksgiving holiday and how it falls on the last Friday of the month.
Enjoy with a side of pumpkin pie!
Thanks,
Bart
P.S. If you have an idea your team is using, please let me know and I’ll include it in an upcoming issue, and if you have feedback on today’s issue, please reply and let me know!

For Personalization
GIPHY is your top source for the best & newest GIFs & Animated Stickers online. Find everything from funny GIFs, reaction GIFs, unique GIFs and more.
Use Cases:
  • Use memes and trends to make your point and gain engagement in text messages
  • Create your own memes and GIFs with your school brand and upload them to the platform to be shared.
giphy.com  •  Share
Lands’ End Business - One Out Custom Apparel and Gifts - $8 +
Add your custom logo to business clothing and products with as little as one item.
Use Cases:
  • Send out personalized hats and caps with your logo to 10 of your hottest admits
  • Create branded professional clothing for your admissions team
  • Embroider a number of fleece beanies to distribute this winter at youth events.
business.landsend.com  •  Share
Personalized Gifts & Unique Gift Ideas - $8+
Shop personalized gifts for men, women & kids. Create the best-personalized gifts customized for all occasions with free personalization & fast shipping.
Use Cases:
  • Personal thank-you gifts for donors
  • Personal board gifts
  • Top recruit gifts
  • Garden flags for registered students
www.personalizationmall.com  •  Share
Content Development
Loom: Async Video Messaging/Explainers - Free - $8/mo
Record your screen, share your thoughts, and get things done faster with an asynchronous video. Make this a personal part of your comm flow with prospects.
Use Cases:
  • An explainer video on your application portal
  • Description of way to use your personal portal
www.loom.com  •  Share
Canvas Lamp - Beautifully Lit Videos on Your Phone from your Desktop – $175
We know the struggle. You’d love to create more videos, but you can’t stand the process. To make life easier, get Canvas. Canvas is meant to replace $5,000+ in gear - Built-In, Dummy-Proof Lighting. Bright. Clean. Airy. All words describe the look you want. Coincidentally, also words foreign to your average desk lamp.
Use Cases:
www.shopcanvas.co  •  Share
The Down and Dirty DIY Lighting Kit - $150 at Home Depot
Find out how to build an entire DIY lighting kit with items you can find at any hardware store.
Use Cases:
  • Turn a closet into a studio for testimonials
  • Improve the quality of your videos
  • Faculty or student social proof
wistia.com  •  Share
Recommeded Resources
Bob Johnson's Higher Education Marketing Newsletter - FREE
Bob Johnson's Higher Education Marketing Newsletter - FREE
Subscribe to Bob Johnson’s Higher Education Marketing Newsletter. He focuses on Top Task Research (tasks people want to complete on your site is essential to successful content marketing).
bobjohnsonconsulting.com  •  Share
Enrollify | Where Higher Ed Marketers Come to Grow - FREE and <$100
Enrollify | Where Higher Ed Marketers Come to Grow - FREE and <$100
Enrollify is a free, professional development hub for higher ed marketers and admissions professionals. Stream industry-leading podcasts, discover new software and services — and even find your next job.
www.enrollify.org  •  Share
Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience - $20
Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience - $20
While this is all about the true story of the Savannah Bananas baseball team, there are a lot of applicable lessons in creating a fans-first, guest experience for your campus visit programs. We will be featuring this on an upcoming blog post.
www.amazon.com  •  Share
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Bart Caylor

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