EDU Marketing Minute
By Bart Caylor
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Post-Pandemic Digital Marketing | Podcast: Search Engine Marketing [EDU Marketing Minute]
I believe that the pandemic is mainly in the rearview mirror. This week's blog post provides practical advice to enhance your goals while staying within budget. And, this week on the HigherEd Marketer Podcast, Troy Singer and I talk with Faton Sopa, cofounder…
🎶 These Are a Few of My Favorite Things 🎶 - December Finds Under $500
Here are some of my favorite, budget-friendly tools to help you level up your higher education marketing in 2023!P.S. If you have an idea your team is using, please let me know and I'll include it in an upcoming issue, and if you have feedback on today's issu…
Social Media Platform: Twitch | Podcast: Authentic Stories around Disabilities [EDU Marketing Minute]
There is a lot of upheaval in social media right now...but there are several under-the-radar platforms you should be considering as TikTok and Twitter have their issues. This week's blog post focuses on Twitch.And, this week on the HigherEd Marketer Podcast, …
Prospective Student Watering Holes | Podcast: Geo Customization [EDU Marketing Minute]
I talk a lot about watering holes - where your prospective students are gathering. This week's blog post goes deep about finding those gathering spots and developing strategies to engage.And, this week on the HigherEd Marketer Podcast, Troy Singer and I talk …
Create Wow in Guest Experiences | Podcast: Websites [EDU Marketing Minute]
I recently read the book Fans First by Jesse Cole of Savannah Bananas fame. It has valuable lessons that apply to higher ed marketing and this week's blog post outlines some of the key takeaways.And, this week on the HigherEd Marketer Podcast, Troy Singer and…
7 Essentials for Lead Gen | Podcast: Branding [EDU Marketing Minute]
I believe in three pillars for higher ed marketing: enrollment-driven website, content that answers questions, and lead generation tactics that drive users to action. This week's blog focuses on seven essentials for lead generation.And, this week on the Highe…
November [Wednesday] Finds - New Ideas Under $500
Looking for smart marketing ideas on a shoestring budget?This week's monthly newsletter comes a bit early based on the U.S. Thanksgiving holiday and how it falls on the last Friday of the month. Enjoy with a side of pumpkin pie!Thanks,BartP.S. If you have an …
3 Ideas for Non-Trad Students | Podcast: Empathic Storytelling [EDU Marketing Minute]
Looking for ideas on how to market to non-traditional, online students? This week's blog post has you covered with three hooks with which your marketing team should experiment.And, this week on the HigherEd Marketer Podcast, Troy Singer and I talk with Cutler…
Influencer Marketing | Podcast: Gen Z + Others [EDU Marketing Minute]
There is no arguing that influencer marketing plays a big role in our society and culture, especially among traditional undergrad students. Today's blog post dives deep into three reasons you should expand your team through these influencers.And, this week on…
3 Priorities for 2023 | Podcast: DEI Viewfinder Tool [EDU Marketing Minute]
What will 2023 hold for higher ed marketing? This week's blog post focuses on three enrollment marketing priorities you and your team should be focusing on in 2023.And, this week on the HigherEd Marketer Podcast, Katie Jensen, Associate VP of Insights & A…
Tight Budget Ideas | Podcast: Articulating Distinctiveness [EDU Marketing Minute]
Tips for small schools with tight budgets is our feature this week on our blog post. Always a consistently popular topic.This week on the HigherEd Marketer Podcast, Dr. Nathan Long, President of Saybrook University, gave us the secret sauce on how they found …
October Friday Finds - New Ideas Under $500
Looking for smart marketing ideas on a shoestring budget?This occasional newsletter highlights budget-friendly tools and ideas that could help you with your education marketing - even for those on the tightest budget!Use these ideas fit within the best practi…
Student Ambassadors | Podcast: Immersive Storytelling [EDU Marketing Minute]
Looking to expand your student ambassador program? Consider these ideas in this week's blog post.And, this week on the HigherEd Marketer Podcast, Terri Hughes, Director of Communications at Michigan State University - College of Osteopathic Medicine, shared w…
Improve Marketing Team Communications | Podcast: Lumina Winner [EDU Marketing Minute]
Looking for ways to improve communication on your marketing team? This week's blog post has seven ideas.And, this week on the HigherEd Marketer Podcast, we revisit our conversation with the Lumina Foundation and their Million Dollar Community College Challeng…
Personalization - 7 Ideas | Podcast: Gen Z Catnip [EDU Marketing Minute]
Gone are the days of email blasts with copy-paste content.Today's digitally emersed students expect and demand personalized experiences.Today's blog post presents seven ideas for personalizing the prospective student experience.Also, this week on the HigherEd…
7 Essentials for Adult & Grad | Podcast: College Rankings [EDU Marketing Minute]
Creating effective adult and graduate marketing programs is critical. Take a look at this week's blog post about the seven essentials you need to keep in mind as you put your marketing together.And, this week on the HigherEd Marketer Podcast, we talk with Dr.…
September Friday Finds - New Ideas Under $500
Looking for smart marketing ideas on a shoestring budget?This occasional newsletter highlights budget-friendly tools and ideas that could help you with your education marketing - even for those on the tightest budget!Use these ideas fit within the best practi…
15 Ideas for Gen Z Swag | Podcast: Saving Face - Campus Photography [EDU Marketing Minute]
"What swag should we give away this year?"A question I have been asked many times in the last few months. This week's blog post does a deep dive into some of the most popular items that will connect with your traditional undergrad audience.This week on the Hi…
4 Reasons for Centralized Marketing | Podcast: Brand Storytelling [EDU Marketing Minute]
Organizations worldwide are centralizing their marketing efforts. The reasons are numerous: efficiency, better brand control, clarity of vision. But does it make sense in higher education? This week's blog answers "yes" and gives four reasons for your school …
6 Signs You Need Help | Podcast: Marketing the Liberal Arts [EDU Marketing Minute]
6 Signs You Need Help | Podcast: Marketing the Liberal Arts [EDU Marketing Minute]By Bart Caylor • Issue #137 • View onlineIn higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s…
Guide to Content Marketing Metrics | Podcast: How to Market EDU [EDU Marketing Minute]
You can only expect what you inspect! So what content marketing metrics are you using to monitor your team’s progress? Read our brief guide in this week's blog post.Also, this week on the HigherEd Marketer Podcast, we talk with Terry Flannery about How to Mar…
Online School Marketing | Podcast: Future of PPC [EDU Marketing Minute]
Higher ed distance learning is here to stay in the post-Pandemic world! Is your team’s online school marketing up to snuff? Today's blog post dives deep into online school marketing for the next generation.Also, this week on the HigherEd Marketer Podcast, we …
AUGUST Friday Finds - New Ideas Under $500
Use the tools you already have with just a small upgrade at a minimal cost. The smartphone in your pocket or bag is more powerful that the most advanced broadcast studio from 15 years ago!
Mom Marketing: Safety | Podcast: PPC Best Practices [EDU Marketing Minute]
Are you using the safety and security of your campus as a selling point for Mom?This week we dive deep into three reasons why campus security matters in your marketing. Also, this week on the HigherEd Marketer Podcast, we talk with Dr. Micheal Horowitz, Presi…
5 SEO Tips | Podcast: PPC Best Practices [EDU Marketing Minute]
This week is all about search engine marketing.Google regularly updates its algorithm which affects how your pages rank. This week's blog provides an update for 2022 with five tips to help you gain rankings on your organic contentIn addition, this week on the…
Reviews=Gift Card | Capital Campaigns | Podcast: Strategic Marketing [EDU Marketing Minute]
Caylor Solutions has been listed on Enrollify's Chatter review network for a couple of years. I have been humbled by the reviews that many of our clients have left.Right now, Enrollify is looking to build out the Chatter site reviews. They are offering a $25 …
Messaging Strategies | Podcast: Marketing Across Industries [EDU Marketing Minute]
Content is wonderful. Messaging with content is even better. See how a strong higher ed messaging strategy can boost your content’s performance in this week's blog post.Also, this week on the HigherEd Marketer Podcast, we talk with Kymm Bartlett Martinez, the…
Friday Finds - New Ideas Under $500 - July 2022
We know that getting students on campus is critical and often makes all the difference. But, in a post-pandemic world, research is showing that students want to see more before coming to campus. These tools can get you great content for your website and socia…
3 Ways to Use School Spirit | Podcast: Websites with Rutgers [EDU Marketing Minute]
School spirit is a very effective way to market your institution. This week's blog post explores three ways to use school spirit for both enrollment and alumni marketing.Also, this week on the HigherEd Marketer Podcast, we talk with Joshua Charles, Director o…
Get Your Team on the Same Page | Podcast: Jay Baer: Content Marketing [EDU Marketing Minute]
I meet many teams and schools that suffer from an understanding of common education marketing terminology. This week's blog post presents a basic list to get your team on the same page. Also, this week on the HigherEd Marketer Podcast, we have the unique oppo…
7 Small Budget Strategies | Podcast: Roadmap for Success [EDU Marketing Minute]
Much of my work is focused on faith-based education. This week's blog post highlights some strategies for smaller institutions focused on connecting your mission and marketing. It is certainly applicable to any institution as well.This week on the HigherEd Ma…
3 Ways to Prep for Metaverse | Podcast: Virtual Events [EDU Marketing Minute]
The Metaverse (also known as Web 3.0) is coming. You may not understand it, and it may not be your cup of tea, but we need to be ready for this new shift in digital communications and how it will relate to higher ed marketing.Also, this week on the HigherEd M…
5 Social Media Trends | Podcast: Athletics Marketing [EDU Marketing Minute]
I often refer to social media as understanding where the ball will bounce next. Take a look at this week’s post to see the latest in the social media trends that affect your marketing for Generation Z and the upcoming Generation Alpha.Also, this week on the H…
Gen Z Marketing | Podcast: Live Chat [EDU Marketing Minute]
In Gen Z marketing, it’s important to understand the emotional needs and outlook of your target audience. This week's blog post focuses on why and how it is important to stay positive in your messaging to Generation Z.Also, this week on the HigherEd Marketer …
7 Homecoming Ideas | Podcast: Starting from the Ground Up [EDU Marketing Minute]
While homecoming and other campus events may be several months off, it is never too early to look for new and effective ideas to engage alumni, current students, and prospects. Look for seven practical ideas in this week's blog post.Also, this week on the Hig…
Event Marketing Ideas | Podcast: Branding Challenges [EDU Marketing Minute]
Campus event planning will start in earnest this summer. Orientation, homecoming, revised visit days, college fairs; it goes on and on. This week's blog post explores how to make the most of these critical experiences. This week on the podcast, we talk to th…
5 Signs You Need Help | Podcast: E-Expectations & Data [EDU Marketing Minute]
Your enrollment marketing is the lifeline to success for your institution. This week, our blog covers the five telltale signs that you might need to look outside your campus walls to get your enrollment marketing strategy up to par.This week on the podcast, w…
MIssion-Fit Marketing | Podcast: Bold Marketing [EDU Marketing Minute]
We have part two of our Mission-Fit series: focused more on the faith-based schools with a unique mission.Also, in this week's podcast, we chat with President Scott Feller of Wabash College about being competitive with bold marketing. He shares how to provide…
5 Ideas to Attract Mission-Fit Students | Podcast: Fluid Comms = Better Results [EDU Marketing Minute]
Mission-fit is a term that is so critical to every type of educational institution. Those students who matriculate, retain, and ultimately graduate are those who fit with the purpose and mission of your institution. Learn five ideas this week to attract those…
Basics of Copywriting | Podcast: High School Perspective [EDU Marketing Minute]
In this week's Caylor Solutions blog: learn how using the basics of copywriting can help your content marketing convert your prospects into enrolled students.And...with this week's podcast, we have a unique conversation with Chris Cleveland, Principal at Wesl…
10 Tools for HigherEd Marketing | Podcast: Support Community [EDU Marketing Minute]
Who doesn't love a top 10 list?In this week's blog post, we unpack 10 valuable tools for higher ed marketing that are extremely low cost and within reach of just about any size school.With this week's podcast, we have a conversation with Dr. Larry Johnson, Pr…
Video Email for Prospects | Podcast: Notre Dame Authentic Messaging [EDU Marketing Minute]
Per my video above, we are all about using personalized video emails in all we are doing! Read our post to see how to make it effective for you at your school!Also, this week on the podcast, we talk to AMA Higher Ed Marketer of the year, Tim Bohling, from the…
Student Ambassador Programs | Podcast: Marketing Distinctives [EDU Marketing Minute]
Who do students want to hear from? Counselors? Recruiters? Faculty? Yes, but they often lean in to listen when other students talk. Do you have a good student ambassador program in place? Read this week's article about how to implement that at your school.Thi…
9 Reasons for Website Chat | Podcast: Storytelling w/ Mark Jobe [EDU Marketing Minute]
Live chat is instant access to a live representative through a chat window that pops up on the user’s screen. We all expect it when we are seeking answers and customer service. Why should we not provide that to our "customers?" Today's blog provides 9 reasons…
ASAP: 5 Tips Convert Leads to Apps | Podcast: SocMed Expert [EDU Marketing Minute]
Tis the season: Final decisions. Deposits. Housing. Like many schools, you may be a bit behind where you want to be. Read our blog post this week with five tips to convert leads to apps ASAP.And on the podcast, we talk with Rob Clark, former director of admis…
3 Questions for Websites | Podcast: Clarity on Access [EDU Marketing Minute]
When organizing your website, or quite honestly any higher education marketing, always start with your key questions: who, why, and how? Read more in this week's blog post.And on the podcast, we have a unique opportunity to talk about how to educate those pro…
7 Tips for Campus Tours | Podcast: Silos & Mission [EDU Marketing Minute]
Getting prospective students to campus often "seals the deal" for enrollment. But, are you doing all you can to impact that experience? Read this week's blog post about seven ideas to improve your efforts.And on the podcast, we have a conversation with Philip…
Brand Storytelling | Podcast: Outcomes [EDU Marketing Minute]
I have been a fan of Donald Miller's Building a StoryBrand book for a while. Today we look at the concept of brand storytelling in higher education with examples from Miller, Pulizzi, and a recent conversation with Jim Small at Notre Dame. Great article you w…
Websites: Enrollment-Focus | Harvard: Podcast 50 🎉 [EDU Marketing Minute]
Today we tackle the idea of optimizing your website for enrollment-focused success. The recent RNL E-Expectations report stated that a school's website is the most influential source in their college search. How is your site holding up?Also, have you ever tho…
LinkedIn Marketing | Podcast: Peer-2-Peer ZeeMee [EDU Marketing Minute]
Have you considered LinkedIn as part of your enrollment marketing? Take a look at this week's blog post for more details.Also, quick question: do you treat GenZ differently than you treated Millenials?If not, you may have a problem. Learn more as we talk to A…
Giving Pages | Podcast: Capital Campaigns [EDU Marketing Minute]
This week we talk about giving...does your school have a day of giving upcoming this Spring? Let us know! Check out the blog posts focused on advancement!Also, on The HigherEd Marketer, we continue our theme by talking to Steve Brady, Vice President for Insti…
Big Data in Marketing | Podcast: The College Tour [EDU Marketing Minute]
Great new content from Caylor Solutions
Demonstrate Benefits | Podcast: LRAP Programs [EDU Marketing Minute]
Be sure to articulate the benefits your school offers! It is not always obvious. This week's blog post goes into how to make your school irresistible to prospective students by demonstrating those benefits.This week on The HigherEd Marketer, we talk with Pete…
Landing Pages: 3 Tips | Podcast: Student-Generated Content [EDU Marketing Minute]
Landing pages are the conversion points for so much higher education marketing. This week's blog goes into some tips to enhance the performance of these key elements in your plan.This week on The HigherEd Marketer, we focus on student-produced, authentic cont…
Branding Campaigns | Podcast: Case Statements: 5 Elements [EDU Marketing Minute]
Looking for tips for your next branding campaign? This week's blog post provides you with four tips around going deeper on the core of who you are as a school, and what makes you distinctive.This week's podcast goes into the five elements of an advancement gi…
Unleash Your Marketing Team | Podcast: Retention at IU [EDU Marketing Minute]
Ready to unleash your marketing team? Inspired by recent conversations with Ethan Braden of Purdue University, this week's blog provides tips on how your team can become the drivers of marketing on campus, rather than driven by the campus.And speaking of conv…
Marketing Watering Holes | Podcast: Evolution of the Web [EDU Marketing Minute]
This week's blog post focuses on the idea of joining your audience where they already gather. I call these "marketing watering holes." It could be in the digital or physical realm. Read on to understand how to be where your audience is.And, be sure to check o…
Productivity and Mental Health | Podcast: Loyalty [EDU Marketing Minute]
Welcome to 2022! We wish the best for the new year, and especially for our collective mental health. We have seen the articles and data around the toll that the pandemic has had on mental health. Take a look at today's post for some encouragement. Also, be su…
Year End: Marketing Tips | Podcast: Shrinking Market [EDU Marketing Minute]
Check out our year-end round-up of the top marketing tips from The HigherEd Marketer Podcast. We also have a new episode on how to connect with donors and some creative marketing ideas for a shrinking enrollment market!Share this with your colleagues if they …
Automated Drip Campaigns | Podcast: The Next Big Thing [EDU Marketing Minute]
Sometimes I am still surprised how many schools don't have a good automated drip campaign in place to nurture prospects in the funnel. Today's blog post addresses some of that and provides some very practical advice.And, be sure to listen to this week's Highe…
Metaverse P2: Understanding | Podcast: Big Data [EDU Marketing Minute]
I have to admit, I am still getting my head around the Metaverse. I heard yesterday that someone paid US$650,000 for a virtual yacht on the Metaverse. I did some research on purchasing "land" in the Sandbox to start creating some assets to learn, but the leas…
Metaverse: Future Impact | Podcast: Influencer Marketing [EDU Marketing Minute]
I recall an enrollment summit I presented at in 2005. I talked about what was being referred to as "Web 2.0" and this new website that was going to change what MySpace.com was all about...social networking. Another big change similar to social networking is o…
Internal Marketing: Fuel External | Podcast: Mission-Fit Students [EDU Marketing Minute]
Is your entire university "singing from the same songbook?" Sometimes, starting with internal marketing will pay off for your external marketing and communications. We dive into the topic of internal marketing in this week's blog post.And, be sure to listen t…
The Great Resignation: How to Respond | Podcast: Why You Need an App [EDU Marketing Minute]
How will the Great Resignation affect your education marketing plans? We dive into how to respond in this week's blog post.And, be sure to listen to this week's HigherEd Marketer Podcast where we have a conversation with Jamie Giblett, Sales Manager North Ame…
Blog Strategy: How To | Podcast: Talk Less, Listen More [EDU Marketing Minute]
Get moving on your content strategy by starting with an effective blog strategy. Not only will it provide the answers to your prospect's most pressing questions, but your school will be an authority at the top of the search results!And, be sure to listen to t…
7 Essential Marketing Strategies | Podcast: TikTok, 1:1 Video, SEO [EDU Marketing Minute]
Is your social media hitting the mark? Compare what you are doing with our 7 objectives in this week's blog post.And, be sure to listen to this week's HigherEd Marketer Podcast where we have a conversation with Diego Fanara, Co-founder & CEO of Unibuddy o…
7 Social Media Objectives | Unibuddy: Affinity Tribes [EDU Marketing Minute]
Is your social media hitting the mark? Compare what you are doing with our 7 objectives in this week's blog post.And, be sure to listen to this week's HigherEd Marketer Podcast where we have a conversation with Diego Fanara, Co-founder & CEO of Unibuddy o…
5 Tips for Small Budgets | Gates Foundation: Student Success [EDU Marketing Minute]
Need to get some quality and effective education marketing done? Today's featured blog post provides five tips to getting the job done affordably. Read more below.And, be sure to listen to this week's HigherEd Marketer Podcast where we have a conversation wit…
Tuition Page Messaging | Inclusion Marketing Podcast [EDU Marketing Minute]
Anyone who has worked with me knows one of my pet peeves is the way tuition is presented on your website. It is one of the most popular pages on your website (after answering the question: "Do they have my major?") and needs to be messaged in a specific way. …
Do You Have Spirit? [EDU Marketing Minute]
How much school spirit do you have? Do you understand the power of school spirit? Share this with your colleagues if they are not subscribed!
Equity in Marketing | Social Media with @HipHopPrez [EDU Marketing Minute]
How is your institution marketing and communicating your commitment to diversity and inclusion? Learn more and some tips in this week's blog post.Also, on the Higher Ed Marketer Podcast, we interview Walter M. Kimbrough, President at Dillard University, about…
6 Reasons for Direct Mail | Authenticity in Admissions [EDU Marketing Minute]
Direct mail has new life in enrollment marketing. Read more in our featured blog post.Also, on the Higher Ed Marketer Podcast, we talk to Donnell Wiggins, Associate VP for Strategic Enrollment Management & Dean of Admission at the University of Dayton, ab…
15 Great Instagram Examples | Creative Messaging Roundtable [EDU Marketing Minute]
Looking for inspiration for Instagram posts? Take a look at some of our favorites in higher ed and why they work.Also, on the Higher Ed Marketer Podcast, we talk to the Caylor Solutions creative team on the importance of messaging and planning in large search…
5 TikTok Rules | Video Email for Recruitment [EDU Marketing Minute]
Looking to start TikTok marketing? Already there? Here are 5 rules to consider as you dive into TikTok marketing for higher education.Also, on the Higher Ed Marketer Podcast, we talk to Ethan Beute, Cheif Evangelist at BombBomb about humanizing our communicat…
Outcomes Focus | 💥BombBomb💥 Podcast [EDU Marketing Minute]
Need to drive up enrollment? Connect your college marketing with what students really want: an understanding of what is in it for them. Learn more in this week's blog where we talk about outcomes.Also, on the Higher Ed Marketer Podcast, we talk to Ethan Beute…
Using Gated Content for SEM | Be Like Disney [EDU Marketing Minute]
Are you using the power of gated content for your website and education marketing? It is one of the best ways to improve your search engine marketing. Learn more in this week's blog.Also, on the Higher Ed Marketer Podcast, we talk to Dr. Tony Turner of Charle…
Google Knowledge Panel | Student Search Round Table [EDU Marketing Minute]
What is Google telling the world about your school? The Google Knowledge Panel has often been overlooked as a way your prospects are learning about your college or university. We dive into how to impact what is being presented. On the Higher Ed Marketer Podca…
🛠 How to: Unique Selling Prop | 5 Steps to Storytelling [EDU Marketing Minute]
Need to sharpen up your Unique Selling Proposition? Learn how in today's blog post. Also, we are back with the most recent blog post. And, this week on the podcast, we learn the art of crafting a story through a 5-step process with Jim Small from the Universi…
10 Ideas for Enrollment+Advancement [EDU Marketing Minute]
Be sure to sharpen your elevator pitch with today's blog post. We are taking a summer break from the podcast, but new episodes coming back starting next week! Stay tuned! In the meantime, catch up on some of our favorites at The Highered Marketer.Share this w…
Elevator Pitch Ideas | Podcast Highlights [EDU Marketing Minute]
Be sure to sharpen your elevator pitch with today's blog post. We are taking a summer break from the podcast, but new episodes coming back starting next week! Stay tuned! In the meantime, catch up on some of our favorites at The Highered Marketer.Share this w…
6 Tips for Gen Alpha Marketing | In-Person Storytelling [EDU Marketing Minute]
We have been talking a lot about Generation Alpha lately. Get 6 tips on marketing to this emerging generation. Also, this week's podcast features Phil Cook, former VP of Enrollment at Lee University and incoming Executive Director of NACCAP where we talk abou…
4 Ways to Improve Comm Flows | Valuable Student Insights from BSU [EDU Marketing Minute]
How is your admissions comm flow? Learn four ways to improve it today! Also, this week's podcast features Mary Barr, CMO from Ball State University with several applicable tips to apply to your higher ed marketing! This week on the HigherEd Marketer podcast!S…
Data+Storytelling | Generation Alpha [EDU Marketing Minute]
How can you combine data + storytelling? Learn more in this week's blog post. We also learn all about Generation Alpha from the world's leading expert, Mark McCrindle from Sydney, Australia. He unpacks the new generation and how higher ed marketers can prepa…
Personalization | Small School Marketing [EDU Marketing Minute]
Drive your conversion with personalized content and be sure to listen to this week's podcast! This week we talk to a brilliant edu marketer, Dan Sanchez, on how he moved the needle at a very small school with literally no budget. This week on the HigherEd Mar…
What's Your Story? Top 10 [EDU Marketing Minute]
Brush up this week on your storytelling skills and be sure to listen to this week's podcast! This week we take a break and present "Our Top Ten Tips from Ten Extraordinary Episodes." This week on the HigherEd Marketer podcast!Share this with your colleagues i…
Marketing Plans & Test Optional [EDU Marketing Minute]
Needing to update your marketing plan this summer? Take a look at our latest blog post on how to make those revisions!We also talk to James Steen from Houston Baptist University about how they went test-optional, and how they’ve been able to communicate the b…
8 Tips for SocMed PPC | June 3 Webinar [EDU Marketing Minute]
STILL SPACE!Join Think Patented and Caylor Solutions for ideas and solutions for improving your higher ed marketing in 2021. Whether you are looking to increase enrollment or giving, you'll walk away with practical ideas from this presentation.Bart Caylor of …
Marketing Stakeholders | June 3 Webinar [EDU Marketing Minute]
Join Think Patented and Caylor Solutions for ideas and solutions for improving your higher ed marketing in 2021. Whether you are looking to increase enrollment or giving, you'll walk away with practical ideas from this presentation.Bart Caylor of Caylor Solut…
Marketing Budgets | Upcoming Webinar [EDU Marketing Minute]
Join Think Patented and Caylor Solutions for ideas and solutions for improving your higher ed marketing in 2021. Whether you are looking to increase enrollment or giving, you'll walk away with practical ideas from this presentation.Bart Caylor of Caylor Solut…
5G Mobile Marketing | Upcoming Webinar [EDU Marketing Minute]
Join Think Patented and Caylor Solutions for ideas and solutions for improving your higher ed marketing in 2021. Whether you are looking to increase enrollment or giving, you'll walk away with practical ideas from this presentation.Bart Caylor of Caylor Solut…
Post-Pandemic Strategies| Promoting Equity [EDU Marketing Minute]
A new normal is coming. Is your marketing and communications team ready to deal with post-pandemic strategies?And...we talk to Hanover College about how a marketing strategy can promote equity on this week's HigherEd Marketer podcast!Share this with your coll…
Student Ambassadors | Messaging the Individual [EDU Marketing Minute]
I recently met with Unibuddy and was very impressed with their platform and how they are using student ambassadors in new and creative digital ways in the pandemic and post-pandemic world. I think that there is a lot to learn there.We also talk about how Pres…
Mobile Apps | Messaging the Individual [EDU Marketing Minute]
Want a tool to increase retention and improve campus communications? Consider a custom mobile app. They are more affordable than you think!We tackle that as well as several other topics this week in the EDU Marketing Minute newsletter.Share this with your col…
Prof Videos | Messaging the Individual [EDU Marketing Minute]
How to you leverage your great asset of professors in video marketing? We tackle that as well as several other topics this week in the EDU Marketing Minute newsletter. Share this with your colleagues if they are not subscribed!
7 Video Ideas | Crisis Management [EDU Marketing Minute]
In the next few weeks we are going to be focusing on the power of video in your higher ed marketing strategy. Be sure to read this week's post on seven video strategies. And...this week on The Higher Ed Marketer Podcast, we talk about crisis communication wit…
Outsourced Digital Marketing | Distinctiveness | [EDU Marketing Minute]
Looking for help on your digital marketing? This week's blog post gives you six signs you need outsourced help. Also, be sure to listen to this week's podcast, especially if you’re a faith-based institution, a single-sex college, or even an HBCU...you'll lear…
Capital Campaigns | Using Data | [EDU Marketing Minute]
If your last capital campaign struggled, our latest blog post explains why. Also, be sure to check out this week's podcast to learn about the importance of data to any higher ed marketing strategy.
How to Create a Messaging Strategy [EDU Marketing Minute]
Are you producing the results you want? Our blog today is all about establishing a higher ed messaging strategy. Also, be sure to listen to this week's Higher Ed Marketer podcast featuring Kristi Lafree of Butler University.
Basics of HigherEd Copywriting [EDU Marketing Minute]
How are you using copy to market to your prospects? Also, be sure to listen to this week's Higher Ed Marketer podcast featuring Deedie Dowdle of DePauw University.
5 Ways to Utilize Video Email... [EDU Marketing Minute]
And so much more....including our most recent podcast regarding the process of ushering in a new CRM into your institution.
Innovative Marketing & Name Buys... [EDU Marketing Minute]
We are on episode 2 of the podcast, and a great blog post on getting more out of your search name buys (with some help from Tim Fullerof Fuller HigherEd Solutions). Let us know what you want to hear on the podcast as well as in this newsletter.Thanks,Bart
Podcast Lauch | Text Marketing ... [EDU Marketing Minute]
The podcast is live! Love to have you log in and hear both the trailer and this week's first episode!Thanks for your support!
Improve Email Opens | Gen A | Podcast ... [EDU Marketing Minute]
Just a reminder that we are launching a new podcast next week! Read more about it below! Please reply to anyone you would like us to talk through. Season 1 guests, so far, include:Ethan Braden, Purdue UniversityJaime Hunt, Miami UniversityJeurell Smith, Otter…
Zoom Fatigue + Podcast Info ... [EDU Marketing Minute]
Just a reminder that we are launching a new podcast in mid-February. Read more about it below! Please reply to anyone you would like us to talk through. Season 1 guests, so far, include:Ethan Braden, Purdue UniversityJaime Hunt, Miami UniversityJeurell Smith,…
New Podcast & Chat Tools ... [EDU Marketing Minute]
Thrilled to announce that we are launching a new podcast in mid-February. Read more about it below! Please reply to anyone you would like us to talk through. Season 1 guests, so far, include:Ethan Braden, Purdue UniversityJaime Hunt, Miami UniversityJeurell S…
LinkedIn for Recruitment? ... [EDU Marketing Minute]
This week's blog post focuses on the often-overlooked social media network for recruitment (and donor relations for that matter): LinkedIn. Take a look at it and be sure to provide your thoughts and feedback.We are also getting closer to launching the new pod…
Part2: COVID-19 Messaging...[EDU Marketing Minute]
It is 2021...but we still are dealing with COVID-19. Here are additional tips on how to message your institution's response to assure prospective students and parents. See last week's COVID 19 post if you missed it!
COVID-19 Messaging Ideas...[EDU Marketing Minute]
It is 2021...but we still are dealing with COVID-19. Here are some tips on how to message your institution's response to assure prospective students and parents.
Your 2021 D-Marketing Plan...2020 Top Posts & More [EDU Marketing Minute]
These are my hand-selected favorite blog posts from this year:
Simply Irresistable... [EDU Marketing Minute]
May the God of hope fill you with His comfort as we enter into 2021. Merry Christmas and the happiest of holidays from Caylor Solutions!
Instagram Reels & Upcoming Podcast... [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's education marketers:
Podcast Preview, Whats App, Hispanic Students... [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's education marketers:
Have You Considered Podcasting?... [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's education marketers:
5 Tips to Enhance Your EDU Marketing... [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's education marketers:
Webinar Today & Gamification ... [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's education marketers:
Thank You to Our Vets... [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's education marketers:
Upcoming Webinars: Caylor Solutions
Email Personalization for Admissions Teams59% of students say marketing emails influence their admission decisions. Emails with personalized texts generate 50% higher responses. Emails are critical to the success of admissions marketing. But in these changi…
Are you using this enrollment tactic? [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's education marketers:
8 Facts to Consider With Search List Buys [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's education marketers:
Digital vs. Traditional. Which is best? [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's education marketers:
Better Manage Your Outside Relationships... [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's education marketers:
Now More Than Ever....Increase Student Retention [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's education marketers:
Brand Strategy - Loma Linda University... [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's education marketers:
How to Improve Your Video Content... [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's education marketers:
Automating Your Content for Enrollment... [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's education marketers:
Get Started in Influencer Marketing - How To [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's education marketers:
Instagram Takeovers - How To Guide - [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's education marketers:
Overhaul Your Enrollment Strategy - [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's enrollment marketers:
Marketing to Adult Learners & New Tools - [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's enrollment marketers:
Best Time to Post SocMed + Amazon Gift Card - [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's enrollment marketers:
SocMed Analytics + Amazon Gift Card - [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's enrollment marketers:
Signs Your Website is Broke + Amazon Gift Card Offer - [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's enrollment marketers:
EDU CRM Tips and More - [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's enrollment marketers:
Instagram Marketing Tips - [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's enrollment marketers:
SEO Tips - More Critical Than Ever! - [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's enrollment marketers:
Future of College Marketing? - [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's enrollment marketers:
- [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's enrollment marketers:
5 Rules for Outsourcing Marketing in Higher Ed - [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's enrollment marketers:
How to Set Up an Effective Enrollment Marketing Funnel - [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's enrollment marketers:
Remembering Heroes: Veteran Enrollment - [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's enrollment marketers:
Shout Out from Binford Tools - [EDU Marketing Minute]
These are some classics from our blog...very relevant for today's enrollment marketers:
TikTok, Chatter, Content Course - [EDU Marketing Minute]
If you are so inclined, could you please help us out by submitting a review on Enrollify Chatter regarding Caylor Solutions? I would really appreciate it and while you are there, check out the other resources for education! For those who already have submitte…
Facebook & Twitter Tips - EDU Marketing Minute
These are some classics from our blog...very relevant for today's enrollment marketers:
Uncertainty. Twitter. Curating Content. - EDU Marketing Minute
These are some classics from our blog...very relevant for today's enrollment marketers:
Recycle Your Marketing Content + [Resources] - EDU Marketing Minute
These are some classics from our blog...very relevant for today's enrollment marketers:
Working From Home [Pro Tips] - EDU Marketing Minute
These are some classics from our blog...very relevant for today's enrollment marketers:
Virtual Office Hours: Friday
Open Office Hours: Friday, April 10 at 1:00 ET, YouTube Live:https://lnkd.in/enxryv7I am trying out various ways of communicating to be the "guinea pig" to show everyone ways to engage with your prospective students, parents, and clients. Come with your quest…
Zoom Meetings and More Resources - EDU Marketing Minute
More and more schools are looking for direction on how to better handle enrollment and donor relations in the midst of the current crisis. Please find a number of resources below to help you and your school during this time!
Long Term Effects of the Pandemic on Education - EDU Marketing Minute
Virtual Campus Tours: Webinar On DemandIn the midst of the COVID-19 crisis, many have reached out and wanted to learn more regarding how to provide virtual campus tours and guest experiences for accepted students. If you are interested in watching the webinar…
[Webinar] Virtual Campus Tours - Still Room!
REGISTER HERE: https://zoom.us/webinar/register/WN_wbHfzFOTRp2xMMLPkSKd2QThere has been an overwhelming response to the FREE Webinar on Friday, March 27 at 1:00 ET. Originally, it was limited to 100, but with the quick reaction everyone has had, it has been e…
[Free Webinar] Virtual Campus Tours EDU Marketing Minute - Issue #6
In the midst of the COVID-19 crisis, many have reached out and wanted to learn more regarding how to provide virtual campus tours and guest experiences for accepted students. We will be having a FREE webinar on Friday, March 27 at 1:00 ET covering these topic…
[Survey] Caylor Virtual Tours Research - Amazon Gift Card
After providing a link to our blog about publishing a virtual campus map, we realized there is a great need for schools to provide LIVE virtual campus tours.We have solutions that we want to provide. The following survey seeks to understand more about what an…
Keep Calm and Carry On...EDU Marketing Minute - Issue #4
In the midst of the COVID-19 crisis, looking for ways to still get your tours in? Here is a post we are re-sharing to give you some ideas for still holding your tours, but virtually. We are working on an additional resource for other options. If you are inter…
Geotargeting to Improve Your Website [EDU Marketing Minute]
Doesn't context make a difference? If you have someone come to your campus for a visit, one of your first questions is "where are you from?" That gives your conversation context...you may know an alumni from their church, you might have a special scholarship …
Convert YouTube Visitors to Email Subscribers [EDU Marketing Minute]
Our website has several ebooks and resources. Be sure to check them all out. Here is our latest ebook:
Google's Next Ad Platform & More [EDU Marketing Minute]
Here are some recent books we recommend:Youtility: Why Smart Marketing Is about Help Not HypeThe New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly 7th EditionBrandED…